If you had the chance 5 years ago to invest in either Apple or Crocs, which would you invest in? Now you may be thinking “Apple of course, I barely even hear about those weird plastic shoes anymore!” but the problem is that 99% of Americans are thinking just like you. Why is this a problem? Well, what if I told you sometimes you miss the opportunity right under your nose if you stay too focused on what’s ahead of you on TV, YouTube, or any other entertainment platform? The point I’m making is to check around the room and really evaluate your opportunity options before fixating on one just because it’s the popular option or just because it’s right in front of you.
Sure, it sounds nice but there’s no way Crocs outperformed Steve Jobs’ Apple.. Right?! The answer is yes, they did. And not just slightly either, by nearly double! The most insane part about this is that Apple is not alone among the losers either. Crocs, the company everyone loves to crack a joke at also outperformed Amazon, Netflix, PayPal, and Microsoft by a similar margin. If you would have invested $1000 in Crocs in 2016, you’d be sitting on $10,260 today whereas if you would have invested that same amount in Amazon (the global e-commerce giant) you’d only be sitting on $5,033.
Why is this? Why are these much smaller companies offering much better investment opportunities than these giants? Well, the answer is actually quite simple. These giants are already, well… giant. Their growth potential is huge but because they are already so big it’s harder for them to double, triple, or even quadruple in value. However, for a smaller company like Crocs, if they catch the right wind, advertise the right way then they can literally increase in value tenfold. Plus, when big companies are in the news constantly the attention is always on them meaning the demand is high. This in turn makes the prices skyrocket in the stock market which makes it harder to make a nice sizable profit.
What’s the takeaway? What if $1000 fell in your lap today? Well, turn off the news and open your computer and start scouting for smaller companies that you think have potential. These are the diamonds in the rough, these are the ones that have potential to make your investments explode in value. When you invest in bigger companies it’s definitely the safer route, but if you can find a solid start-up that's being publicly traded and has great future potential it’s definitely wise to toss a few eggs in that basket.. And who knows? Maybe they’ll turn into golden eggs soon enough. So, slip on your crocs, grab a cup of coffee, and get to work.
This article is not suggesting you run out and buy crocs or crocs stock, but rather it meant to
help you think outside of the typical stocks the talking heads on TV tell you to buy every day.
Stay Amazing!

Struggling 65 year old and his Service Dog, "Inky", have been together for 12 years. Struggling to feed him and get medical done . Retired Critical Care Nurse for hospice patients. Just need a financial boost. Just moved into
62+ Senior housing in Salt Lake City, Utah, Casa Milagro 146 South 600 West,# 308. Paid every thing I get from SSI, Supplemental. To move in list my car because I could not pay my car payment. If you can see it in your heart to help ,I always pay it forward.
I train the White House with emails how criminals think and what they do to get away with the law when they break it I teach the White House criminology look at the picture is from the email from the White House with my name they rap about me 15 years and they want to cause me harm they called me to I'll banned gangster rap and freeze the money the rap song is evidence they won't touch me I'm in the Bible revelations 3
They need to hurry and pass the stimulus checks I need the money I'm homeless I emailed the White House and teach the White House how criminals act and what they do to prevent if they break the law pp look at the picture is from the White House the email
I only trust what you tell everyone! Your honest! And if I win anything it will go to start a emergency fund!! That's a great ideal!! I'm alone disabled and they keep cutting my food share? No clue why! God bless you and your Family!!
I’m a retired Disabled RN OF 30 years ( broken back and MS) and WHEN I CAN WALK I DELIVER FOOD FOR GRUBHUB SO I CAN KEEP MY CAR SND LOW. INCOME APARTMENT !! BUT AM LOSING THIS INCOME SINCE MY SPINAL CORD IS CLOSE TO BEING SEVERED.. EVERYTHING HAPPENING NOW IS ALL BIBLICAL IN THESE LAST DAYS EXACTLY AS JESUS TOLD US.. FOLLOWERS OF CHRIST HAVE HIS PROMISES OF THE BLESSED HOPE’!! So FEAR NOT. ABOUT OUR FUTURES!